ABOUT US
PRODAL’S HISTORY
We are a leading company on the Romanian spirits market, developing our own brands and growing two undisputable market leaders: Stalinskaya, the #1 vodka in Romania* (with 44,9% volume market share), being the most distributed vodka in Romania, and Wembley Gin, the #1 gin in Romania* (with 34% volume market share).
In 2024 alone we produced over 20.000.000 bottles, which were part of the Romanian and foreign consumers’ socializing moments.
* Based on the Nielsen retail audit data for Vodka and Gin, sales volumes, for the January 2024 – December 2024 period, for Total Romania Retail and HoReCa (Copyright © 2024, The Nielsen Company.)
In the past 10 years, Stalinskaya has received 142 medals in the international competitions and Wembley London Dry Gin 56 medals, from SIP Awards, Tastings, San Francisco Wine & Spirits Competition, DLG, ITQI, 50 Best, International Spirits Challenge, International Wines and Spirits Challenge, China Wine & Spirits Awards.
We are also present on the international markets. Stalinskaya Vodka and Wembley London Dry Gin are exported in 24 countries on 4 continents. We are present in Europe (Spain, Italy, Luxembourg, Germany, Hungary, Bulgaria, Greece, Cyprus, Northern Cyprus, Latvia), Asia (Vietnam, Kazakhstan, China, Singapore, Indonesia, Malaysia), the Americas (Ecuador, Peru, Argentina, Paraguay, Mexico, USA (California, Florida, Texas) and the Middle East (Iraq, Lebanon).
THE COMPANY’S HISTORY
MISSION, VISION, VALUES
MISSION
Our mission is to continuously and sustainably grow the brand leaders in Romania and to build our business in the global market, through strong brands, people and partners.
VISION
Our vision is to amplify the consumers socializing moments through brands that can help us meet their expectations.
VALUES
NO COMPROMISE IN QUALITY
Our spirits are our business card. And consumers’ satisfaction is our priority. Therefore, quality is an essential pillar upon which we build our business.
COLLABORATION
We find value by thinking together. Collaboration, from our point of view, means working as a team, partnerships with suppliers and clients, openness to learning and adopting new things from the outside environment and celebrating together also.
INTEGRITY AND RESPECT
Personal integrity and the respect towards the consumers, clients, colleagues and suppliers, but for the community and environment as well, are fundamental values on which we have built our business.
ENTRPRENEURIAL SPIRIT
Our brands’ success is measured through our team’s creative spirit, independence and orientation towards opportunities. This allows us to improve everyday, whilst keeping our minds open towards new possibilities.
