ABOUT US

PRODAL’S HISTORY

We are a leading company on the Romanian spirits market, developing our own brands and growing two undisputable market leaders: Stalinskaya, the #1 vodka in Romania* and Wembley London Dry Gin, the #1 gin in Romania*.

In 2018 alone we produced 12.304.827 bottles, which were part of the Romanian and foreign consumers’ socializing moments.

* Based on the Nielsen retail audit data for Vodka and Gin, sales volumes, for the period October 2019 – September 2020 (cumulated periods Oct/Nov 19 – Sep/Oct 20), for Total Romania Retail and HoReCa (Copyright © 2019, The Nielsen Company.)

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In the past 10 years, Stalinskaya has received 142 medals in the international competitions and Wembley London Dry Gin 56 medals, from SIP Awards, Tastings, San Francisco Wine & Spirits Competition, DLG, ITQI, 50 Best, International Spirits Challenge, International Wines and Spirits Challenge, China Wine & Spirits Awards.

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We are also present on the international markets. Stalinskaya Vodka and Wembley London Dry Gin are exported in 24 countries on 4 continents. We are present in Europe (Spain, Italy, Luxembourg, Germany, Hungary, Bulgaria, Greece, Cyprus, Northern Cyprus, Latvia), Asia (Vietnam, Kazakhstan, China, Singapore, Indonesia, Malaysia), the Americas (Ecuador, Peru, Argentina, Paraguay, Mexico, USA (California, Florida, Texas) and the Middle East (Iraq, Lebanon).

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Having excellent selling and distribution capabilities, as well as a complete commercial structure, we have extended our portfolio through our distribution company, Granddis, by importing brands from all of the major market segments: whiskey, tequila, rhum, gin, prosecco and wines.

THE COMPANY’S HISTORY

1994
1996
2000
2001
2004
2007
2018
Two entrepreneurs meet and set up a 100% Romanian business. PRODAL 94 is established with local resources and with the ambition to reconfigure the local spirits market.
The Stalinskaya brand is created, based on a 100% Russian recipe.
Stalinskaya becomes the vodka market leader.
Wembley London Dry Gin is launched, inspired by the famous neighborhood in London. Wembley becomes market leader in 8 months after its release.
Export activity begins.
Expanding production capacity. 100% automation of the production process.
Stalinskaya & Wembley are sold in over 20 countries around the world. Both are the leaders of the local vodka and gin market, with over 40% market share in volume.

MISSION, VISION, VALUES

MISSION

Our mission is to continuously and sustainably grow the brand leaders in Romania and to build our business in the global market, through strong brands, people and partners.

VISION

Our vision is to amplify the consumers socializing moments through brands that can help us meet their expectations.

VALUES

NO COMPROMISE IN QUALITY

Our spirits are our business card. And consumers’ satisfaction is our priority. Therefore, quality is an essential pillar upon which we build our business.

COLLABORATION

We find value by thinking together. Collaboration, from our point of view, means working as a team, partnerships with suppliers and clients, openness to learning and adopting new things from the outside environment and celebrating together also.

INTEGRITY AND RESPECT

Personal integrity and the respect towards the consumers, clients, colleagues and suppliers, but for the community and environment as well, are fundamental values on which we have built our business.

ENTRPRENEURIAL SPIRIT

Our brands’ success is measured through our team’s creative spirit, independence and orientation towards opportunities. This allows us to improve everyday, whilst keeping our minds open towards new possibilities.